services

Digital marketing with purpose

Digital marketing can be a powerful force for ethical business and positive change. I am dedicated to amplifying the voices of businesses and organizations making meaningful contributions to their communities, industries, and world.

But, positive change requires success: with 25+ years of industry experience, including inside Google, I bring a perspective that combines deep technical expertise with a commitment to values-driven work.

I partner with organizations committed to positive impact:

Businesses with strong internal values and ethical practices
Businesses that prioritize employee wellbeing and fair treatment
Businesses and nonprofits providing services that genuinely benefit their communities
Progressive causes and political campaigns

Contact

Services:

SEO & SEM Consulting
Ongoing Campaign Management
Demand Generation
CRM & Marketing Automation
Analytics & Insights
More? Let's brainstorm

Services Overview

2 90s kids helping each other on a Windows computer

arrow_downward

SEO & SEM Consulting

check_box_outline_blank

An approach that prioritizes substance over shortcuts:

Comprehensive audits of both website SEO and paid marketing campaigns
Strategic headline and content placement optimization
Elimination of duplicate content and technical barriers
Bottom-up development of SEO-first websites that convert visitors to customers

arrow_downward

Ongoing Campaign Management

check_box_outline_blank

Rejecting the "set it and forget it" approach, providing active management characterized by:

Continuous optimization based on real-time data
Proprietary word-level analysis that decodes true search intent
Adaptation to platform changes before they impact performance
Customized KPIs tailored to each initiative's specific goals

arrow_downward

Demand Generation

check_box_outline_blank

Creating complete acquisition systems that:

Guide qualified prospects through your entire sales funnel
Implement cross-platform tracking for accurate attribution
Optimize lead quality over vanity metrics
Apply sector-specific expertise gained across diverse industries

arrow_downward

CRM & Marketing Automation

check_box_outline_blank

Helping organizations adopt sophisticated systems through a methodical approach:

Certified HubSpot provider
Custom implementation based on your specific business needs
Strategic "decluttering" of ineffective marketing processes
Seamless integration across platforms from search to sale to service
Lead scoring models that prioritize your most valuable prospects

arrow_downward

Analytics & Insights

check_box_outline_blank

Transforming data into actionable insights:

Cross-platform integration for comprehensive performance views
Custom reporting aligned with your specific business objectives
Market trend analysis that reveals new opportunities
Audience segmentation strategies that speak directly to your targets

Contact