Privacy Policy

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Privacy Policy
Effective Date: 2025-06-01
Last Updated: 2025-06-01
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Introduction
This Machine Us ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [your-domain.com] (the "Website") or engage with our digital marketing consulting services.
Please read this Privacy Policy carefully. By using our Website, you consent to the data practices described in this policy.
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Information We Collect

Information You Provide to Us
We collect information you voluntarily provide when you:
Contact us through forms on our Website (name, email address, company name, phone number, project details, and message content)
Subscribe to our newsletter (email address and optionally, name and company)
Schedule consultations (name, email, company, and project information)
Engage with our content (comments, feedback, or inquiries)

Information Automatically Collected

When you visit our Website, we automatically collect certain information through cookies and similar technologies:
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Analytics Information:

IP address (anonymized)
Browser type and version
Operating system
Pages visited and time spent on each page
Referring website
Date and time of visit
Device information (mobile, desktop, tablet)
General geographic location (city/state level)

Technical Information:

Session cookies for website functionality
Preference cookies for user experience
Performance cookies for website optimization

How We Use Your Information

We use the information we collect for the following business purposes:

Primary Uses:

Responding to inquiries and providing requested information about our services
Delivering marketing consulting services and communicating about projects
Sending newsletters and updates (only with your explicit consent)
Improving our Website and user experience through analytics
Ensuring Website security and preventing fraud

Analytics and Improvement:

Understanding how visitors use our Website
Identifying popular content and pages
Optimizing Website performance and navigation
Developing new content and services based on user interests

Legal and Business Operations:

Complying with legal obligations
Protecting our rights and interests
Conducting business operations and administration

How We Share Your Information
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We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:
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Service Providers:

We work with trusted third-party service providers who assist us in operating our Website and conducting our business:

Google Analytics - for website analytics (anonymized data only)
Email service providers (such as Mailchimp or ConvertKit) - for newsletter delivery
Webflow - for website hosting and content management
Scheduling platforms (such as Calendly) - for consultation booking
Cloud storage providers - for secure data backup and storage

These service providers are contractually obligated to protect your information and use it only for the specific services they provide to us.
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Legal Requirements:

We may disclose your information if required to do so by law or in response to:

Legal process (subpoenas, court orders)
Government investigations
Protection of our rights, property, or safety
Protection of others' rights, property, or safety

Business Transfers:
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In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction.
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Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

Secure server hosting with SSL encryption
Regular security updates and monitoring
Limited access to personal information on a need-to-know basis
Secure backup and storage procedures

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
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Data Retention
We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy:

Contact form submissions: Retained for up to 3 years or until you request deletion
Newsletter subscriptions: Retained until you unsubscribe or request deletion
Analytics data: Anonymized data retained indefinitely for business insights
Legal compliance: Retained as required by applicable laws and regulations

Your Rights and Choices
You have the following rights regarding your personal information:
General Rights:

Access: Request a copy of the personal information we hold about you
Correction: Request correction of inaccurate or incomplete information
Deletion: Request deletion of your personal information (subject to legal requirements)
Portability: Request a copy of your data in a machine-readable format

Marketing Communications:

Unsubscribe from our newsletter at any time using the link in emails
Opt-out of future marketing communications by contacting us directly

Cookies:

Manage cookie preferences through your browser settings
Disable analytics cookies while maintaining website functionality

To exercise any of these rights, please contact us using the information provided below. We will respond to your request within 30 days.
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Third-Party Links
Our Website may contain links to other websites, social media platforms, or online services. This Privacy Policy does not apply to these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

Data Processing Location
Your information is collected, processed, and stored in the United States. Our primary service providers are located within the United States, ensuring your data remains within U.S. jurisdiction and is subject to U.S. privacy laws.

Children's Privacy
Our Website and services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information promptly.

California Privacy Rights (CCPA)
As a California-based business serving customers primarily in the United States, we are committed to protecting the privacy rights of California residents under the California Consumer Privacy Act (CCPA).
Information We Collect (CCPA Categories):

Identifiers: Name, email address, IP address (anonymized)
Commercial Information: Inquiry details, service interests
Internet Activity: Website browsing behavior, pages visited
Professional Information: Company name, business details

Your California Rights:

Right to Know:
You can request information about:

Categories of personal information we've collected about you
Categories of sources from which we collected your information
Business purposes for collecting your information
Categories of third parties with whom we share your information
Specific pieces of personal information we've collected about you

Right to Delete:
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You can request deletion of your personal information, subject to certain exceptions for:

Completing transactions or providing requested services
Legal compliance requirements
Internal business operations

Right to Opt-Out of Sale:
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We do not sell your personal information to third parties, so there is no need to opt-out of sales.
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Right to Non-Discrimination:
We will not discriminate against you for exercising your CCPA rights by:

Denying goods or services
Charging different prices or rates
Providing different levels of service quality
Suggesting you will receive different prices or services

How to Exercise Your Rights:

To exercise your CCPA rights, contact us using the information provided in the "Contact Us" section below. We may need to verify your identity before processing your request.
Response Time: We will acknowledge your request within 10 days and respond within 45 days (with possible 45-day extension if needed).
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Applicable Privacy Laws
This Privacy Policy is designed to comply with applicable U.S. privacy laws, including:

California Consumer Privacy Act (CCPA)
CAN-SPAM Act for email communications
Children's Online Privacy Protection Act (COPPA)
State-specific privacy regulations

Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

Posting the updated policy on our Website
Updating the "Last Updated" date at the top of this policy
For significant changes, providing additional notice through email or Website banner

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
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Contact Us
If you have questions about this Privacy Policy, want to exercise your privacy rights, or need to contact us regarding your personal information, please reach out:
Email: [your-email@domain.com]
Contact Form: [Link to contact page]
Mailing Address:
This Machine Us
[Your Business Address]
[City, State, ZIP Code]
Response Time: We will respond to privacy inquiries within 30 days.

This Privacy Policy is designed to comply with applicable U.S. privacy laws including CCPA, CAN-SPAM Act, and other relevant federal and state regulations. For specific legal advice, please consult with a qualified attorney.